Coiniverse – an App to Appeal to the Next Generation of Coin Collectors

Circulation coins may be facing something of a decline, but the collectors (numismatics) market is booming. A couple of years ago, the market was valued at approximately $17.6 billion annually ¹. Some are predicting growth in the double figures over the coming years, but for this happen, new approaches are necessary to tap into this valuable sector of the market.

Enter the Coiniverse app, an initiative developed and launched by the Mint of Finland that has recently seen the launch of v2.0 to engage collectors through various social features. Containing nearly 80,000 coins from 157 countries, the Coiniverse database currently counts over 30,000 registered collectors from around the world as users – a number that is growing all the time. Interestingly, nearly half of those are under the age of 45, representing a key demographic that needs to be attracted to maintain and grow the market going forward.