IMIA – Making the Case for Cash and Coins

Until recently there was no collective voice for coins and the minting community. Now there are two.

One is the International Mint Directors Association (IMDA), which aims to encourage and develop best practice, technical development and innovation in the minting community, including in areas such as sustainability (see October issue of Coin & Mint News).

The other is the International Mint Industry Association (IMIA), which has a more specific focus on research and advocacy for coins as part of the cash, and hence payments, ecosystem. IMIA President Gerhard Starsich and Managing Director Martina Horakova spoke to CMN about the foundation of the new association, the role of coins in the cash cycle and how the IMIA plans to make the case for their importance, and indeed that of cash overall.