Smiley’s People – RDM Issues 1st Not for Profit Coin for Charity

The Royal Dutch Mint (RDM) is the latest mint to create a not-for-profit coin for charitable purposes, designing an exclusive coin in collaboration with the Smiley Movement. For every coin sold, it will donate a food box to the Foodbank Amsterdam at Christmas.

The Smiley Movement is an initiative of the Smiley Company, a non-profit community interest organisation which aims to inspire positive change in society by creating a happier, more equal and sustainable world, where everyone works hand-in-hand to address urgent societal and environmental problems. In 2017, Nicolas Loufrani – its CEO – identified a gap in the market between the people looking for opportunities to give back and the millions of charitable causes in need of support, and created the Smiley Movement.